DYSTINCT is the face of a new generation of Arab artists, redefining global pop music by seamlessly blending his Moroccan roots with his European upbringing. Born into the Moroccan diaspora, he has an innate ability to connect with both cultures and their audiences. With his core team of producers, YAM and Unleaded, DYSTINCT has mastered the art of creating the perfect balance between modern and traditional sounds, making his music resonate deeply with fans worldwide. His mission is clear: to bring the beauty of the Arabic language and culture, particularly the rich heritage of Morocco, to a global stage.
DYSTINCT’s rise to international stardom began with his breakout single Ghazali, which became the anthem for the Moroccan national team during the FIFA World Cup in Qatar. This pivotal moment marked the start of his global career, leading to sold-out tours across North America, Europe, and beyond. With two acclaimed albums in 2021 and 2023, and the chart-topping single Spider featuring GIMS, DYSTINCT has cemented his place in the global music scene. Spider peaked at #6 on the Spotify Top 50 Global chart, earned double diamond certification, and contributed to his total streams surpassing 1 billion in 2024.
His talent and impact have earned him widespread recognition, including five Billboard Arabia Award nominations, where he won “Artist of the Year (Magharebi)” and “Top Male Artist (Magharebi).” Additionally, he was honored as “Best North African Artist” at the Trace Awards in Rwanda. DYSTINCT’s influence extends beyond music, with features in Rolling Stone Magazine and on the cover of Billboard Arabia, further solidifying his global presence.
Collaborations are at the heart of DYSTINCT’s music. He has worked with a remarkably diverse lineup of international artists, including MHD, Jul, GIMS, Davido, Soolking, Dafina Zeqiri, and Shreya Ghoshal. His ability to unite different languages and cultures in his songs, from Arabic and French to English and beyond, has helped him connect with audiences from Central Europe, North Africa, India, and Indonesia. Through these collaborations, DYSTINCT proudly showcases Moroccan culture and its versatility on a global scale.
DYSTINCT is also recognized as a fashion icon, working with renowned brands like Casablanca, Louis Vuitton, and others. His bold, out-of-the- box style complements his music, establishing him as a trendsetter in both industries.
Currently, DYSTINCT is working on his most ambitious project to date: an album featuring some of the biggest names in the global music scene. With new Europe and world tours on the horizon, 2025 promises to be a groundbreaking year for this rising star. His music, a fusion of urban beats, Arabic melodies, afrobeat, kizomba, and pop, showcases catchy hooks and multilingual lyrics that resonate with a broad and loyal fanbase.
DYSTINCT’s passion goes beyond creating music; it’s about sharing the richness of Arabic culture, with a special focus on Morocco, with the rest of the world. He is not just an artist; he is a cultural ambassador, bridging traditions and modernity, and leading the way for the next generation of global Arab artists.