If you host recurring weeknight events at a pub or restaurant, you already know that running the show isn’t the hard part. The real challenge is trying to convince venue owners and bar managers that your night is genuinely bringing in revenue. 

To bar owners, a packed room looks great, but if you’re bringing in people who do not spend money at the bar, they are actively losing money and would rather fill the room with people who will. 

You need to protect your weekly spot and prove that you are boosting the bar’s bottom line. Here is how you can shift from just bringing in a crowd to guaranteeing real venue revenue before your show even starts. 

Guarantee Guest Count

You cannot rely on guest lists or casual walk-ins and promise venue owners a full bar. Whether it is a weekly sports game watch or trivia night, bar owners do not want to hope that people walk into their venues for your event. 

To prove your value, you need to transition your audience into prepaid attendees. By selling tickets online in advance, you eliminate no-shows. Because attendees have already purchased tickets, bar owners can properly staff their venues, and you secure revenue before the event even begins. 

Lock in Bar Sales Before Doors 

The most direct way to show a venue owner that you care about their profits is to drive food and beverage sales during the ticketing process. 

If you give guests the option to purchase food and drink items or tokens directly at checkout when they’re buying their tickets online, you guarantee bar sales. On platforms like AdmitONE, you can add: 

• Pre-purchased drink tokens: Allow guests to buy their first drink during the checkout process. 
• Food and Beverage Bundles: If you are selling tickets to big groups, those attendees are likely willing to purchase a food bundle with their entry tickets. 
• VIP Experience Bundles: Offer a premium experience to guests, such as VIP lounge access and premium food options. 

If you have already sold $500 worth of pre-sold drink and food tokens before you even walk into the venue, you immediately become the bar manager’s favorite partner. 

Fast Track Door Check Ins

Slow entry kills bar revenue. If guests spend 20 minutes waiting in line outside, you are actively losing bar sales. You need to have a quick scanning process at the door to make sure guests get in as quickly as possible. How do you achieve that? Make sure you are using a ticketing software capable of running smoothly under any circumstances. AdmitONE offers a manager app that venues can use to scan attendees in quickly. The software works seamlessly to get guests into the venue faster, which maximizes bar spend sooner. 

Send Over Reporting After Every Week

Venue owners will appreciate receiving clear, written data on how well the night went. Show your venue partners exactly how many presold table passes, tickets, food and drink add ons, and VIP passes were purchased and redeemed. 

When you provide real time revenue reports to the bar, you become an essential part of their overall revenue strategy, therefore securing your weekly spot at their venue. 

Guarantee Your Door Revenue 

Ready to upgrade your ticketing process and secure your weekly spot at a venue? Book a demo with AdmitONE and capture sales before the event even starts, maximizing your average order value. With AdmitONE’s built in tools, you can easily guarantee door revenue.