The second a fan decides to buy a ticket, their purchase intent is at its highest. They have their wallet opened, their card in front of them and their excitement is at its peak. If your checkout process only includes the basic general admission tickets you are selling, you are losing the opportunity to upsell your product and make more revenue. Integrating instant checkout add ons allows venue operators and promoters to capture impulse spend right away. 

The psychology behind it 

When fans are in the process of purchasing your tickets, their enthusiasm and commitment to attending your show are at an all time high. According to research from HubSpot, offering relevant add ons during the checkout process increases average order value because buyers evaluate extra items as part of their initial purchase decision. If you are going to force them to go through separate platforms or search for alternatives like third party parking options weeks after the initial purchase, this will leave you with so much untouched revenue. 

• Capturing impulse spend: offer seamless one click add ons directly inside the primary ticket purchase flow. By including these upgrades directly into the initial transactions, fans process extras as part of their overall event budget rather than it feeling like an extra cost weeks later.
• Maintaining momentum: Complex, multi step upsell popups frustrates buyers and will make them abandon their cart all together. Embedded add ons makes sure your checkout experience is still quick and easy to navigate through, while elevating your average order value. 

High margin add ons that convert immediately

To maximize checkout yield, venues should focus on add ons that fans want and solve friction and upgrades the night of the show. 

• Drink and food vouchers: Providing some guests with drink tokens or food coupons will not only add immediate revenue but also speed up bar lines because instead of fans paying by card, bar staff just have to scan a barcode to process the transaction.
• Express entry and Vip Upgrades: Offer some VIP perks to guests willing to pay a premium. Such as skip the line passes, coat check vouchers, or exclusive lounge entry. This is a near zero cost to the venue and provides fans with a premium experience. 
• On site merch bundles: Pre-selling artist or venue merchandise during ticket selection will lock in sales before doors even open, while also cutting down on merchandise lines day of the show. 
• Reserved parking spots: Most local fans will plan on driving to the venue, guaranteeing them a parking spot will solve the stress they may of trying to figure out where to park and redirects third party parking dollars into venue profit.

Maximize revenue per attendee with AdmitONE

AdmitONE provides independent venues and promoters with the tools needed to transform standard ticket sales into high yield transactions. You are able to customize, order, and embed high margin add ons seamlessly into the purchase process. 

Fans can select their ticket, add express entry, VIP packages, or drink passes and complete the entire transaction in under ten seconds. AdmitONE gives you complete control over your venue’s profitability. Stop losing potential revenue and book a demo today.