Long queues kill bar sales, every minute an attendee spends standing in line outside the venue is a minute they aren’t spending money in your venue. Cutting queue times is not just a benefit to the fans but also to the event organizers. It directly correlates with a higher profit as fans are no longer wasting time in line but instead spending that time spending money inside your venue.

When doors open up until the headliner is on stage fans are either buying drinks at the bar or purchasing merchandise. This is a crucial window where bar sales are at its peak. When fans spend that time on the sidewalk trying to get through the queue, you are actively losing bar sales. If the lines take too long, fans will then rush straight to the stage to secure a spot, skipping the bar completely. To move fans straight from the line to the bar you have to remove two of the biggest entry friction points, ticket searching and network lag.

Extending fan dwell time inside the venue can increase per head beverage spend. When entry queues drag on you are not just delaying fans, you are burning the highest margin operating hours of your event.

Eliminate Digital Friction: Mobile Wallets

The largest contributor to door delays is simply human friction, when fans reach the front of the queue they are frantically searching through thousands of emails to find the PDF of the ticket they had purchased. The solution to this? Apple or Google wallet passes.

• Zero Search Access: Tickets are directly added to the fans digital wallet when they purchase it and on the day of the event, an automated lock screen notification appears for easier access
• Instant scanning: Wallet passes bypass dark screens, app crashes, and missing email attachments allowing door staff to scan fans quicker and more efficiently. 
• Automatic Display Optimization: Mobile wallet passes automatically override low phone battery settings and force screen brightness to 100% upon opening, eliminating optical scan failures caused by dimmed screens. 
• Offline Local Storage: Wallet passes are stored on the users operating system so fans do not need an active cellular connection to pull up their tickets barcode at the door

Guarantee Speed

Making sure you equip staff with offline capable scanning softwares and devices is important as around a crowded venue apps tend to freeze because of cell tower congestion. If your devices are network dependent entry lines will be backed up and again you are actively losing bar sales. When devices do not depend on Wi-Fi or cellular networks, scanners validate codes instantly without buffering, which then allows for faster entry. 

Tactical Entry Layouts

Layouts are important outside the venue and inside the venue. Separate security from ticket validation, making sure bag checks and Id verification is before ticket scanning lanes so cleared fans can walk through the building without holding up the ticket line. Inside the venue position express bars near the main doors. This will capture immediate impulse purchases the moment fans enter, increasing your bar sales revenue. 

Combining auto displaying mobile wallet passes with local offline scanning hardware gives your staff the tools needed to cut queue times to absolute minimums. By eliminating digital and network bottlenecks you transform your entry operations from a costly delay to a high yield driver of peak hour bar revenue. Not only will your revenue increase, fan satisfaction is way better. Fans transition effortlessly from the sidewalk to the show floor and their pre show excitement turns into bar sales rather than line fatigue. Maximize your revenue every night, make sure you’re using systems that are up to date and functional. AdmitONE keeps your entry lanes moving at top speed, the platform includes apple wallet and google wallet pass integration and offline capable softwares. Switch over today to slash queue times, reclaim the pre show window and maximize your bar profitability on every single event.